How to fix missing or duplicate page titles
Updated 1 November 2026 · 5 min read
The page title is the clickable headline people usually see in Google's results and in browser tabs. When it's missing, search engines guess. When several pages share the same title, it's hard for people — and search engines — to tell them apart.
Why it matters
- The title is often the first thing a searcher reads about your page.
- A clear title helps search engines understand what the page is about.
- Unique titles stop your own pages looking like duplicates of each other.
Find the affected pages
A website audit lists pages with no title, very short or very long titles, and titles shared by more than one page. In Rankpax, open Website Health after an audit and choose the finding to see every affected address and what was observed on each.
Write a better title
Aim for roughly 30–60 characters, so it's specific without being cut off. Put the most important words first and make each title describe what is different about that page.
- Product: “Compact Mesh Office Chair — Adjustable Lumbar | Oak & Form”
- Service: “Boiler Servicing in West London | Smith Heating”
- Article: “How to Choose an Office Chair for a Small Space”
- Category: “Ergonomic Office Chairs Under £300 | Oak & Form”
Change it in your website editor
Most website builders and shops have an “SEO title” or “page title” field in each page's settings. If the title is generated automatically from a template, fixing the template can fix hundreds of pages at once — check one page afterwards to make sure the result reads well.
Check the fix
After publishing, recheck the affected pages. In Rankpax, “Recheck affected pages” inspects only those pages and marks the finding as verified once every one passes. Search results update over the following days or weeks as Google recrawls the pages.
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