Keyword gaps in three groups
Missing (you weren't found), Weak (you rank below 20) and Shared (you both rank well) — so you know where to focus.
Competitor analysis
See where competitors win — and where you can catch up.
Enter a competitor's website and Rankpax shows the searches they rank for, their strongest pages, and which of those searches your own website is missing or ranking weakly for.
worknest.example vs oakandform.exampleExample · sample data
Missing for you
5
Weak for you
2
Shared
2
| Keyword | Est. searches | Them | You |
|---|---|---|---|
| footrest Missing | 11,470 | #6 | Not found |
| ergonomic chair Missing | 4,490 | #5 | Not found |
| office chair Shared | 4,010 | #18 | #3 |
| best standing desk Weak | 1,910 | #4 | #29 |
| home office reviews Missing | 1,880 | #1 | Not found |
What you get
Evidence for every gap
Their position and page, your position, estimated demand and difficulty, and a recommended action.
Their strongest pages
Find the pages that bring a competitor the most search demand and learn from their structure.
Straight into your plan
Save a gap, create a brief for it or add it to your Action Plan in one click.
How it works
- Add up to 3 competitors to your website project (5 on Ultimate).
- Run a snapshot — it uses one search.
- Open a gap to see the evidence, then act on it.
Included in each plan
Basic · FreePreview of what a competitor ranks for
Premium · £29/month3 competitors, gaps against your site
Ultimate · £79/month5 competitors per project, 5 projects
Compare plans →Good to know
- “Missing” means your site wasn't found in the checked top 100 results — not a measured position of zero.
- Positions vary by location and personalisation; snapshots show the date they were collected.
- The free plan shows a competitor's searches without the comparison against your site.
Questions
About competitor analysis
Will my competitors know I'm researching them?
No. Rankpax uses licensed search data and never contacts or crawls competitor websites for this report.
How often should I run a snapshot?
Monthly is plenty for most small businesses. Each snapshot uses one search from your allowance.